Season of Giving
A Christkind Season of Giving
Christkind Season of Giving
This year, the Cullman Christkindlmarkt introduces a meaningful new tradition—the Christkind Season of Giving. Rooted in centuries-old German custom, the Christkind (Christ Child) represents the spirit of Christmas generosity, bringing hope and joy to children in need. Together, we're creating a season that celebrates not just the magic of Christmas, but its true heart: compassion and caring for others.
How You Can Give
Throughout the market, you'll find simple ways to make a difference. Look for participating vendor huts displaying special signage—they're offering easy donation options that fit every budget:
- Round up your purchase or add $1, $5, or $20 at checkout
- Buy a charity bracelet or sticker to show your support
- Choose a "charity item" where proceeds benefit our charity partners
- Donate directly via QR codes posted throughout the market
- Visit the Charity Hut to meet volunteers and learn about each organization's mission
Every contribution, no matter the size, helps create lasting impact for children in our community and beyond.
Weekly Themes & Partner Charities
Each week highlights organizations addressing children's most essential needs:
Week 1: November 20–23
Feed the Children
Purpose: Providing nourishment, care, and comfort.
Partner Charities: Cullman Caring for Kids • The Care Center • The Link
Week 2: November 28–3
Shelter the Children
Purpose: Creating safe spaces to rest, grow, and thrive.
Partner Charities: ONE30 • PilotHouse
Week 3: December 4–7
Heal the Children
Purpose: Supporting health and healing for illness or injury
Partner Charity: Children's of Alabama
Week 4: December 11-14
Gifts for the Children
Purpose: Sharing joy, wonder, and opportunity.
Partner Charities: Curt's Closet • Toys for Joy • Dolly Parton's Imagination Library
Week 5: December 15-18
Restore the Children
Purpose: Helping children recover from trauma and rebuild confidence
Partner Charities: Brook's Place • Willow Path
Week 6: December 19-23
Grow the Children
Purpose: Encouraging development through movement, recreation, and education
Partner Charities: Hope Horses • Cullman Area Technology Academy
Together, We Make Christmas Brighter
With hundreds of thousands of guests visiting our market, even small acts of generosity create tremendous collective impact. Your kindness helps feed hungry children, comfort those who are hurting, and remind every child they are valued and not alone.
Look for the Christkind Advent Calendar in December, follow the giving opportunities at vendor huts, and be part of ensuring Christmas is not only celebrated—but shared with the children who need its hope the most.